what
we do
SIMPLE.
WE BUILD BRANDS.
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1

Public Relations

- Company launches
- Brand building
- Crisis management

Rhizome 'PRs' companies of all types and sizes. We launch start-ups on a shoestring, build brands with signficant VC backing and ensure the most established brands, both UK and global, remain front of mind. When necessary, we also have extensive experience in defending brands — successfully. We have clients in every major sector, from financial services and technology to property and fashion. Building brands, and defending them, is in our blood.

Rhizome 'PRs' companies of all types and sizes. We launch start-ups on a shoestring, build brands with signficant VC backing and ensure the most established brands, both UK and global, remain front of mind. When necessary, we also have extensive experience in defending brands — successfully. We have clients in every major sector, from financial services and technology to property and fashion. Building brands, and defending them, is in our blood.

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2

Content/SEO

- Razor-sharp content
- Tip-top marketing collateral
- A1 words for anything

Anyone can claim to be a copywriter or SEO. Few, you'll find, are any good. Our words are baked with black flour and can yell, dance and sing.... or be as quiet as a corporate domino. We can turn even the greyest subject matter into a explosion of colour and cover pretty much everything and anything: blogs, white papers, newsletters, award submissions, speechwriting, video scripts, email campaigns – whatever content our clients need magicking up.

Anyone can lay claim to being a writer. Few are any good. Our words are baked with black flour and can yell, dance, scream and sing... or be quiet as a corporate domino. We can turn even the greyest subject matter into a explosion of colour and cover pretty much everything and anything: blogs, white papers, newsletters, speechwriting, video scripts, email campaigns – whatever content our clients need magicking up. When required, our team of keyword- and clickbait-savvy ex-journalists can also optimise all content for maximum SEO benefit.

0
3

Pay-Per-Click

- Adwords audit/management
- Retargeting
- Landing page design/testing

It took years for us to find a decent digital marketing agency that could generate strong PPC and social media advertising results for our own business — so when we did, we brought the buggers in-house. Many of the clients we work with used to have separate digital marketing agencies but now do everything PR PPC under just the one roof. It makes life easier for them and means we can effortlessly co-ordinate online ad campaigns with PR activity.

It took years for us to find a decent digital marketing agency that could generate decent PPC and social media advertising results for our own business — so when we did, we brought the buggers in-house. Many of the clients we work with used to have separate digital marketing agencies but now do everything PR PPC under just the one roof: Rhizome. It makes life easier for them and means we can effortlessly co-ordinate online advertising campaigns with PR activity (and vice versa).

0
4

Websites/Apps

- Website design and dev
- App design and dev
- Corporate branding

It never ceases to amaze us how many companies still have dreadful websites. It's 2019 FFS — not 1999. Your website is your single biggest marketing tool! So when senior ex-Facebook supremo, Livia Zhang, set up her own website and app-building company, Owl Studio, we partnered with her immediately. Livia and her team are the creative force behind no end of amazing websites and apps that do more than just stand out — they kick some serious ass.

It never ceases to amaze us how many companies still have absolutely appalling websites. It's 2019 FFS — not 1999. Your website is your single biggest marketing tool! So when senior ex-Facebook design and development supremo, Livia Zhang, set up her own website and app-building company, Owl Studio, we got her to do our site and partnered with her straightaway. Livia and her team are the creative force behind no end of amazing websites and apps that do more than just stand out — they kick some serious ass. Rhizome gets exclusive rates and works with Livia and the team to ensure all copy for your website is also super-sleek, well-optimised and generally tippety-top.

0
5

Public Affairs

- Political lobbying
- Policy monitoring and influence
- National, regional and local

Rhizome Media continuously monitors Government and regulatory policy for a number of its clients, ensuring they stay abreast of any and all changes — fiscal, legislative or corporate — that could impact or empower their businesses. When required, we also actively lobby Government on behalf of a number of our clients, with probably our biggest success to date being the 'Raise the Roof' campaign on behalf of property- and flat-sharing website, Spareroom.

Rhizome Media monitors Government and regulatory policy for a number of its clients, ensuring they stay abreast of any and all changes — fiscal, legislative or corporate — that could impact or empower their businesses. We also actively lobby Government on behalf of a number of our clients, with probably our biggest success to date being the 'Raise the Roof' campaign on behalf of property- and flat-sharing website, Spareroom. In 2015, the then Chancellor, George Osborne, announced that from April 2016 the Government would increase the tax-free amount home owners could earn by renting out a room from £4,250 to £7,500 — a significant financial boost for anyone with a lodger, and a policy materially influenced by Rhizome's work on the Raise the Roof campaign.

0
6

Video/Film

- Brand films
- Corporate videos
- TV adverts

Super-fast broadband and mobile internet have seen demand for video content skyrocket — and to be a super-brand, you need to be in on the action. In fact, high quality video content is an absolute must for any brand that wants to connect and communicate with customers today. To this end, Rhizome works with one of the best up-and-coming filmmakers in the UK to ensure its clients get only the best quality moving images.

Super-fast broadband and mobile internet have seen demand for video content skyrocket — and to be a super-brand, however big or small you are, you need to be in on the action. In fact, high quality video content is an absolute must for any brand that wants to connect and communicate with customers today. To this end, Rhizome works with one of the best up-and-coming video- and filmmakers in the UK, Tom Edkins, to ensure its clients get only the highest quality moving images (backed up, of course, by the scintillating scripts written by our team of unrivalled wordsmiths. The results, as hopefully our own corporate video shows, are pretty impressive. To secure exclusive rates through Tom and get some seriously top-notch video content, just give us a call.

0
7

Media Training

- Broadcast training
- Real studio environments
- Keep It Simple, Stupid

Many of Rhizome Media's clients regularly appear on TV and radio, where they have the chance to show off their expertise. But if you've never done it before, having a camera thrust in your face and being interviewed live on telly can be hugely daunting. With this in mind, Rhizome's CEO and broadcast guru, Jack Izzard, who reported the US elections from the White House for the BBC in 2008, provides bespoke courses to ensure you interview like a pro.

Many of Rhizome Media's clients regularly appear on TV and radio, where they have the chance to show off their expertise. But if you've never done it before, having a camera thrust in your face and being interviewed live on BBC Breakfast can be a hugely daunting prospect. With this in mind, Rhizome's CEO and resident broadcast guru, Jack Izzard, who reported the US elections from the White House for the BBC in 2008, provides bespoke half- and full-day courses to ensure you interview like a pro.

0
8

Social Media

- Social media audits
- Channel management
- Campaigns

If you thought there were a load of snakeoil salesmen in the pay-per-click world, the ranks of self-proclaimed 'social media experts' are simply jam-packed with blaggers. At Rhizome, we urge our clients to do as much of their social media as they can in-house; we simply provide training, ongoing oversight and any ad-hoc crisis management advice. We advise this because nobody knows a business better than its employees.

If you thought there were a load of snakeoil salesmen in the pay-per-click world, the ranks of self-proclaimed 'social media experts' are simply jam-packed with serial blaggers. At Rhizome, we encourage our clients to do as much of their social media as they can in-house; we simply provide training, ongoing oversight and any ad-hoc crisis management advice. We recommend this because nobody knows a business better than its employees. Of course, if a company simply hasn't got the time or expertise to manage its social channels in-house, we will of course happily do it on their behalf.

0
9

Photography

- Teamshots and 'mugshots'
- Event coverage
- Corporate imagery

"Have you got a pic of so-and-so" is something journalists often ask us when we've sent them a press release containing a quote from an MD or CEO. So when we go to a client asking for one and they send us across a grainy lo-res black and white mugshot that looks like Oliver Reed was behind the camera, we despair. Thankfully, we work with a number of photographers who can produce every kind of image you'll ever need — and always on-brand.

"Have you got a pic of so-and-so" is something journalists often ask us when we've sent them a press release with a quote from an MD or CEO. So when we go to a client asking for one and they send us across a grainy lo-res mugshot that looks like Oliver Reed was holding the camera, we frankly despair. Thankfully, we work with a number of professional photographers who can produce all manner of images, from corporate mugshots to those embarrassing moments at a boozy event. And if you'd rather avoid stock photograhy for your website, which looks dead-cheap, we can arrange bespoke imagery - that's bang on brand.

our wonderful clients

the AA

2015-Present, PR
Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons. Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right. Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling. 

Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.

Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.

Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

Indeed

2016–Present, PR, Content
More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

uSwitch

2011–Present, PR, Content, Crisis Comms
Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news. When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”

Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news.

When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.

In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”

Housesimple

2013–Present
Online estate agent, Housesimple, is one of our oldest clients and probably the client we signed up quicker than any other. It took just one speculative phone call to the founder Alex Gosling, less than 20 minutes after we'd stopped working with his arch-enemy eMoov, and the rest is history!When Housesimple came onboard, no-one had a clue who they were, least of all the national press. Alex had done a fantastic job building the company from scratch, but we were working with a brand that had zero media profile and no idea how to build one. It was, in many ways, the perfect client for Rhizome, as we love a challenge!Eight years on, and the challenge has beenmet, and then some. Housesimple is now one of the most quoted estate agents in the national press. They regular secure 30-40 pieces of media coverage every month and, more importantly, journalists now see them as one of the most respected voices on the UK property market. The future looks bright, the future looks simple! 

Online estate agent, Housesimple, is one of our oldest clients and probably the client we signed up quicker than any other. It took just one speculative phone call to the founder Alex Gosling, less than 20 minutes after we'd stopped working with his arch-enemy eMoov, and the rest is history!

When Housesimple came onboard, no-one had a clue who they were, least of all the national press. Alex had done a fantastic job building the company from scratch, but we were working with a brand that had zero media profile and no idea how to build one. It was, in many ways, the perfect client for Rhizome, as we love a challenge!

Eight years on, and the challenge has beenmet, and then some. Housesimple is now one of the most quoted estate agents in the national press. They regular secure 30-40 pieces of media coverage every month and, more importantly, journalists now see them as one of the most respected voices on the UK property market. The future looks bright, the future looks simple!

Gatehouse Bank

2017–Present, PR, Content
We love to peer forensically into the detail of every financial services space and Gatehouse, a Shariah-compliant ethical bank is a great example of Rhizome getting to grips with a niche area and turning it mainstream.‍Gatehouse’s senior team set us the challenge of explaining to everyday British banking customers why Shariah-compliant savings accounts and home finance are a great alternative to the High Street. The result….? Mountains of national media coverage and far more frequent appearances in the Best Buy stories that personal finance journalists love to write, week in, week out. ‍From media training, journalist briefings and interviews toproactive data-led stories driven by our own research and reaction to breaking news, Gatehouse Bank’s profile has positively rocketed since we started working with them.

We love to peer forensically into the detail of every financial services space and Gatehouse, a Shariah-compliant ethical bank is a great example of Rhizome getting to grips with a niche area and turning it mainstream.


Gatehouse’s senior team set us the challenge of explaining to everyday British banking customers why Shariah-compliant savings accounts and home finance are a great alternative to the High Street. The result….? Mountains of national media coverage and far more frequent appearances in the Best Buy stories that personal finance journalists love to write, week in, week out.

From media training, journalist briefings and interviews toproactive data-led stories driven by our own research and reaction to breaking news, Gatehouse Bank’s profile has positively rocketed since we started working with them.

Protect Your Bubble

2011–Present, PR, Content, Crisis Comms
Rhizome has worked with insurance provider Protect Your Bubble to promote its gadget and jewellery cover since 2011. In that time we’ve strafed between light-hearted press activity - such as finding out what proportion of proposals are ‘insta-ready’ - and somewhat more labour-intensive, but equally rewarding, campaigns - like interviewing the first 100 people in the iPhone launch queue on Regent Street at 5am in the morning.Over the past eight years, we’ve carved out an exciting niche in the tech and lifestyle press, but as well as that, can increasingly be found driving punchier stories on the spate of moped muggings or commenting on quarterly ONS crime figures. Anything and everything to keep Protect Your Bubble front of mind.

Rhizome has worked with insurance provider Protect Your Bubble to promote its gadget and jewellery cover since 2011. In that time we’ve strafed between light-hearted press activity - such as finding out what proportion of proposals are ‘insta-ready’ - and somewhat more labour-intensive, but equally rewarding, campaigns - like interviewing the first 100 people in the iPhone launch queue on Regent Street at 5am in the morning.

Over the past eight years, we’ve carved out an exciting niche in the tech and lifestyle press, but as well as that, can increasingly be found driving punchier stories on the spate of moped muggings or commenting on quarterly ONS crime figures. Anything and everything to keep Protect Your Bubble front of mind.

the AA

2015-Present, PR
Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons. Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right. Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling. 

Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.

Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.

Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

Indeed

2016–Present, PR, Content
More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

uSwitch

2011–Present, PR, Content, Crisis Comms
Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news. When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”

Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news.

When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.

In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”

Housesimple

2013–Present
Online estate agent, Housesimple, is one of our oldest clients and probably the client we signed up quicker than any other. It took just one speculative phone call to the founder Alex Gosling, less than 20 minutes after we'd stopped working with his arch-enemy eMoov, and the rest is history!When Housesimple came onboard, no-one had a clue who they were, least of all the national press. Alex had done a fantastic job building the company from scratch, but we were working with a brand that had zero media profile and no idea how to build one. It was, in many ways, the perfect client for Rhizome, as we love a challenge!Eight years on, and the challenge has beenmet, and then some. Housesimple is now one of the most quoted estate agents in the national press. They regular secure 30-40 pieces of media coverage every month and, more importantly, journalists now see them as one of the most respected voices on the UK property market. The future looks bright, the future looks simple! 

Online estate agent, Housesimple, is one of our oldest clients and probably the client we signed up quicker than any other. It took just one speculative phone call to the founder Alex Gosling, less than 20 minutes after we'd stopped working with his arch-enemy eMoov, and the rest is history!

When Housesimple came onboard, no-one had a clue who they were, least of all the national press. Alex had done a fantastic job building the company from scratch, but we were working with a brand that had zero media profile and no idea how to build one. It was, in many ways, the perfect client for Rhizome, as we love a challenge!

Eight years on, and the challenge has beenmet, and then some. Housesimple is now one of the most quoted estate agents in the national press. They regular secure 30-40 pieces of media coverage every month and, more importantly, journalists now see them as one of the most respected voices on the UK property market. The future looks bright, the future looks simple!

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