Since 2015, we’ve worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of our key aims has been to thoroughly dispel the jaded and, frankly, anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.
Through a combination of authoritative industry pieces, speedy responses to important monthly sector data - such as SMMT - and SEO-tailored features in the national and consumer press, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.
Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2018) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.
More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Rhizome has helped build the brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.
Over the past eight years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news.
When we’re not up at 7am waiting for the next Ofcom consultation to land, we’re commenting on the arrival of the freshest flagship handsets, digging into the detail of the latest broadband price rise or even writing about how consumers can catch the Premier League fixtures on TV.
In short, if it’s mobile, broadband or pay-TV shaped, then we’re all over it. As the telecoms sector can be a baffling space, our most important role is in distilling industry moves into digestible, comprehensive and compelling copy that always seeks to answer the question: “what does this mean for consumers?”
Online estate agent, Housesimple, is one of our oldest clients and probably the client we signed up quicker than any other. It took just one speculative phone call to the founder Alex Gosling, less than 20 minutes after we'd stopped working with his arch-enemy eMoov, and the rest is history!
When Housesimple came onboard, no-one had a clue who they were, least of all the national press. Alex had done a fantastic job building the company from scratch, but we were working with a brand that had zero media profile and no idea how to build one. It was, in many ways, the perfect client for Rhizome, as we love a challenge!
Eight years on, and the challenge has beenmet, and then some. Housesimple is now one of the most quoted estate agents in the national press. They regular secure 30-40 pieces of media coverage every month and, more importantly, journalists now see them as one of the most respected voices on the UK property market. The future looks bright, the future looks simple!
We love to peer forensically into the detail of every financial services space and Gatehouse, a Shariah-compliant ethical bank is a great example of Rhizome getting to grips with a niche area and turning it mainstream.
Gatehouse’s senior team set us the challenge of explaining to everyday British banking customers why Shariah-compliant savings accounts and home finance are a great alternative to the High Street. The result….? Mountains of national media coverage and far more frequent appearances in the Best Buy stories that personal finance journalists love to write, week in, week out.
From media training, journalist briefings and interviews toproactive data-led stories driven by our own research and reaction to breaking news, Gatehouse Bank’s profile has positively rocketed since we started working with them.
Rhizome has worked with insurance provider Protect Your Bubble to promote its gadget and jewellery cover since 2011. In that time we’ve strafed between light-hearted press activity - such as finding out what proportion of proposals are ‘insta-ready’ - and somewhat more labour-intensive, but equally rewarding, campaigns - like interviewing the first 100 people in the iPhone launch queue on Regent Street at 5am in the morning.
Over the past eight years, we’ve carved out an exciting niche in the tech and lifestyle press, but as well as that, can increasingly be found driving punchier stories on the spate of moped muggings or commenting on quarterly ONS crime figures. Anything and everything to keep Protect Your Bubble front of mind.
Octane Capital are a specialist lender offering short- and medium-term loans, primarily to professional property investors and other HNWIs with complex and often significant funding requirements. They're unique in the UK in that they're the first ever lender to launch without any products. Rhizome has worked with Octane Capital's founders since 2009 when they launched Dragonfly Property Finance, which eventually rebranded as Octopus Property. Through an unsettling osmosis, we can now lay claim to knowing the specialist lending sector inside out. We provide Octane with PR support, endless content (from blogs posts, speechwriting and web copy to white papers, email campaigns and advertorials) and anything else creative 'Poz', the MD, needs taking care of.
For more than two decades, Garrington has sourced, negotiated and secured properties on behalf of its clients.
Its national network of associates have unparalleled knowledge of their local property markets, and serve as trusted advisors for an array of high profile and successful clients, helping them acquire private residences, second homes or properties for rental or investment.
Rhizome has played a key role in the growth of the Garrington brand, using the national media to demonstrate the unmatched expertise and market intelligence Garrington offers to its clients.
Clearly this will mean sweet FA to anyone outside the specialist lending sector (and quite right, too), but Thistle Finance are an Edinburgh-based 'specialist packager'.
What they do, in the simplest terms possible, is help brokers secure more complex loans for their clients — loans that require a level of expertise and lending contacts that the average broker, through no fault of their own, will not have.
Essentially, Thistle are a link between mortgage brokers and the growing ranks of specialist and challenger property lenders. Their areas of expertise include development finance, bridging, second charges, commercial mortgages, JVs and complex residential and buy-to-let.
MD Mark Dyason and his team have also played a crucial role in building awareness among the broker community of development exit finance. Rhizome launched Thistle in September 2017 and will continue to raise its profile in the broker and national media throughout 2019.
CODE Investing is one of the UK’s leading alternative debt finance marketplaces for Small and Medium Enterprise (SME) business loans of between £500,000 to £20,000,000. CODE Investing’s platform qualifies and matches SMEs against the individual credit criteria of its institutional partners, enabling creditworthy businesses to access the capital they need in weeks rather than months. CODE Investing offers SMEs an efficient, cost-effective and transparent way to borrow through a variety of instruments, having facilitated more than £50m in lending through its platform to date. CODE hired Rhizome in the Autumn of 2018 to raise awareness of its brand in the national, trade and select vertical media, and that's what we're doing to this day.
Paycircle is a fully automated and cost-effective payroll platform that can be used by accountants, bureaus and businesses directly. Its goal is to transform payroll from a grey and one-dimensional once-a-month transaction with staff to an engaging two-way dialogue that is at the heart of the employee/employer relationship. Rhizome have worked with Paycircle since 2015, firstly drafting all their website and blog content and then PRing their launch.
Move iQ is the essential guide for navigating the moving minefield, whether you're looking to buy or rent.
Founded in 2017 by Britain's best-known property expert Phil Spencer, Move iQ brings together everything you need to ensure your next home is right for you.
Move iQ puts power into the hands of the mover; offering a wealth of impartial advice and guidance on everything from finding the perfect property to driving the best bargain.
Rhizome has delivered huge amounts of coverage for Move iQ across both broadcast and print media, building the brand's profile and credibility, positioning Phil as the mover's champion - and showing how Move iQ levels the playing field for buyers and renters in a property industy that is too often tilted in favour of sellers and landlords.
This modular housebuilder has a serious future solving Britain’s housing crisis. Passionate founder Joseph Daniels has a lot to say and ‘ain't 'fraid to scramble a few eggs.
We like clients who are outspoken and Project Etopia’s commitment to raising their profile in the media has seen them rewarded with oodles of national coverage in the Telegraph, Daily Mail, This Is Money, Evening Standard and City AM. That’s all thanks to Rhizome’s news-savvy team. We frequently pull rabbits out of hats, using publicly available data to conduct research that delivers eye-catching stories straight into the hands of Fleet Street’s finest.
On top of that we’ve delivered a mountain of thought leadership and industry coverage, a key component for a firm in the housebuilding sector where they can reach up-stream clients and partners.
Project Etopia was founded in 2015 and produces modular homes and high-quality school buildings that can be built in under four weeks. Its designs incorporate pre-installed energy-efficient technology such as solar power, heat recovery, mechanical ventilation and Passive House architectural design features to ensure each building is capable of producing more energy than it needs.
INFINOX is an online trading platform which enables its global clients to trade a full range of asset classes, from forex and equities and commodities. Based in the City of London, its business is built on integrity and trust - and it offers customers access to a range of market intelligence tools as well as dynamic products and premium, one-on-one customer service.
With our experience of major capital projects all over the world we’re experts at managing the many moving parts involved in complex programmes. At the heart of our approach is a focus on better outcomes. With an independent view we do things smarter; we give the clarity and rigour to help teams work better together, to make an investment case stronger, to raise the standards of delivery and to maintain schedules and budgets. It’s how we’ve made the difference for more than 70 years.
Founded in 1963, Naismiths is an independent, multi-disciplinary property consultancy with offices in London, Birmingham, Bristol, Manchester, Leeds and Leicester. As a trusted adviser to a wide range of lenders and investors, Naismiths provides outcome-driven and value-adding transactional advice alongside asset maintenance, improvement and disposal strategies. Its experts pride themselves on their ability to rapidly turn complex technical issues into cutting-edge insight for use in decision-making and negotiation. Naismiths offers both lenders and developers a full suite of surveying, monitoring and project management services throughout the asset lifecycle in order to mitigate risk.
Fexco is Ireland’s most successful multinational financial services provider. Founded in 1981, it has operations in 29 countries worldwide and employs more than 2,300 people across Europe, the Middle East, Asia-Pacific, North America and Latin America.
Rhizome has focused on Fexco Corporate Payments, the company's international payments division. We've designed and delivered an integrated, international PR strategy that has secured widespread print, online and broadcast coverage across the UK and Irish media.
Our approach combines macroeconomic expertise, in which we provide live commentary on what's driving currency markets, with original research and story generation.
Although we only started working with car buying comparison website, Motorway.co.uk, in 2018, we've known the founders of the company, Alex, Tom and Harry, for years. This is the third start-up we've PR'd for them and you couldn't find three nicer guys in the tech space. They are young(ish!) entrepreneurs with a clear vision and a strong track record. They value the role PR plays in growing a business, and most importantly they recognise the value of having a two-way relationship with their PR firm.
It's fair to say we have gotten off to a flying start on the PR front. In the space of six months, Motorway has been mentioned almost 200 times in the media, with the demise of the UK car industry and diesel cars in particular proving particularly fertile ground for media comment.
Alex Buttle's outspoken views on the state of the UK car industry have gone down a storm with journalists as has Motorway's exclusive data on diesel and petrol car prices.
The value of being able to provide original data is evident and the Motorway boys are as good as any companies we've worked with at recognising that. As we say in the business, Data is King!.. and when it comes to data, Motorway is in the fast lane.
Arkle Finance is a specialist lender which provides asset finance both for consumers and businesses. It has unrivalled expertise in a number of sectors, including renewable energy, aviation and education.
For more than two decades, Arkle has provided a range of tailored and flexible finance products that help businesses invest and grow, and which help individuals fund everything from boats to light aircraft.
For the uninitiated, a VPN ('Virtual Private Network') is a service that lets you access the web safely by encrypting your internet connection and diverting you via a remote server that changes your IP address. Still with us?
Well if you were one of the millions of Brits caught in any of last year’s data breaches and fancy some piece of mind when surfing the web, chances are that you’ll turn to a VPN. Top10VPN.com do the hard yards by showing you the best rated VPN services to suit your needs and are, in essence, cybersecurity oracles.
Since the start of 2018, we’ve been bottling this expertise and creating interesting, informative media campaigns that highlight cybersecurity threats and how consumers can avoid getting caught in the crossfire.
Brace yourself.... As a big data- and machine learning-powered anti-money laundering (AML) and compliance specialist, Napier (formerly FortyTwo Data) does some seriously interesting stuff. But it exists in a difficult space for journalists because reliable information on this type of sophisticated crime, and emerging criminal trends, are difficult to come by.
Enter Rhizome. Our team has built this brand from the ground up with the result that Napier is now one of the most respected authorities on AML and transaction monitoring in the UK and Europe. This wouldn’t have happened without our never-say-die attitude to research and plenty of quick-witted reaction to breaking news.
Over the past three years, Napier has appeared in a huge range of industry publications. It regularly drives the news agenda via bespoke research conducted by Rhizome, appears in major international media on breaking financial crime stories and is regularly asked for its opinion by leading industry titles, including Thomson Reuters Regulatory Intelligence.
James Pendleton have been a recognised London property brand for many years but their profile, especially in the main London media, needed a bit of a boost. They got in touch with Rhizome and we rapidly transformed them into one of the most trusted and quoted agents in the country.
They now punch well above their weight and get bags of national media coverage, cutting the world down to the size with their incisive market commentary. And they’ve been especially delighted that now their own clients come to them and tell them where they saw them quoted.
The firm’s senior execs have also met a string of key journalists, setting up personal relationships with some of the money and property world’s finest correspondents. These connections will stand the test of time and we encourage all our clients to get out from behind the desk and make things personal.
Catax is the UK's leading company in specialist tax relief, specifically Research & Development (R&D), the Patent Box and Capital Allowances — areas that many accountants have just a cursory understanding of.
With over a decade of experience and a productive working relationship with HMRC, the firm has identified nearly quarter of a billion in tax benefits for its clients. Rhizome have worked with the firm for longer than it can remember and its CEO, Mark Tighe, is our chairman.
Catax use Rhizome for content, videos, PR and pretty much everything else creative that helps them grow as a business. Over the years we've landed them countless in-depth stories in the national newspapers — for brand awareness — and the key trade titles that get the phone ringing.
Being a team of style icons, it was an obvious fit when the Fashion Retail Academy called on Rhizome to raise their profile with prospective students and in the industry. The London-based FRA is an employer-led college that specialises in fast-tracking its grads into positions in the retail industry.
The popularity of the Academy has grown exponentially as students are increasingly conscious that more targeted courses are more likely to help them land a job at the end of their degree. We were subsequently brought in to take advantage of this upswing in appetite for vocational courses by driving targeted press coverage that placed the FRA at the heart of this conversation.
Since we started PRing them in Summer 2018, we’ve done just that, delivering a slew of coverage across key London and national media, as well as in vital trade titles like Drapers, Retail Gazette and Just-Style.
As a lifetime mortgage broker, products in this sector don’t get as much attention as everyday home loans. But they are growing in importance as an increasing number of retirees and ‘sandwich carers’ come under pressure from poor stock market and savings returns, as well as the rising cost of living.
Retirement specialist Responsible Life asked us to help raise their profile among consumers, which we did by digging deep with for creative, relevant content we knew journalists would love.
Its sister company, lifetime mortgage provider Responsible Lending, also needed to raise their profile in the industry press. Responsible Lending is now a respected voice of authority in the mortgage sector, giving both wings of this growing business the profile they need to grow simultaneously.
Dashly is the UK's first 'always-on' mortgage switching platform. In slightly plainer English, once you've signed up to this little puppy, it alerts you in 'real-time' to mortgages that could save you money, even after any early repayment charges and other switching fees have been taken into account. Dashly's goal is to end the apathy that costs UK homeowners tens of millions a year unnecessarily in interest by not being on the best deal they could (or by doing the daftest thing you can, namely paying a lender's 'Standard Variable Rate'). By automating mortgage comparison, using a combination of Big Data, Open Banking and Machine Learning, Dashly is on target to end mortgage inertia once and for all. Rhizome provides Dashly with PR support, content generation (from white papers and blogs to website copy and marketing collateral) and strategic advice.