Why Team Rhizome was up with the lark at 5am today

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September 19, 2014

[caption id="attachment_2401" align="aligncenter" width="764"]

Protect Your Bubble jackets... strangely too warm for this bizarrely mild September

Protect Your Bubble jackets... strangely too warm for this bizarrely mild September[/caption]

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iPhone 6 and iPhone 6 Plus cause a stir outside our office

iPhone 6 and iPhone 6 Plus cause a stir outside our office[/caption]

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Brits demonstrate how to queue in an orderly fashion

Brits demonstrate how to queue in an orderly fashion[/caption]

While the rest of you dreamt about the Scottish referendum result, four Rhizomes were pounding Regent Street from 5am on behalf of our gadget insurance client,
.

For today is the day that Apple’s iPhone 6 and phablet-sized (that’s a phone-tablet hybrid to you) iPhone 6 plus go on sale.

The task? To get queuers waiting outside the Apple Store on Regent Street to fill in a survey and tell us which handset they were buying, how long they’d be queuing for and find out why many are doing something as mad as to wait overnight in a thunderstorm for a phone.

But this isn’t just any phone. The iPhone 6 was described by Apple chief Tim Cook as “the most beautiful phone ever made” and tech journos like
have agreed with him.























































This resulted in coverage on the

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